Summer is in full bloom and there’s no better place to soak up the season than 5th Street Public Market — right in Gordon Lofts' front yard. Whether you’re a long-time local looking for a new angle or someone new to town searching for the perfect summer aesthetic, this iconic Eugene destination delivers charm, color and camera-ready moments at every turn.

From sunny patios to fun neon signs, your grid is about to get a major upgrade. Here’s your insider list of the most Instagrammable spots near Gordon Lofts — and the must-snap moments that make them shine.

The Ultimate Guide to an Instagrammable Summer Near Gordon Lofts

1. Rhythm & Blooms via Provisions Market Hall

Tucked inside 5th Street Market, you can find something for every mood. However, if it’s whimsy you seek, we recommend starting in Provisions, grabbing a seasonal drink or pastry. Pistachio Rose Latte anyone? Then head to the back, through the Rhythm and Blooms florals bursting with color and texture. Not only does this backdrop turn any casual moment into a scroll-stopper, you can take a little bit with you when you pick up your favorite bouquet or a new plant baby.

2. Carlita’s Rooftop 

Golden hour here just hits differently. Snap a shot of your happy hour cocktail with downtown Eugene as your backdrop — or flip the camera for a chic selfie while in the striking Agave Room: dramatic and visually stunning, you can’t go wrong. 

3. The Fountain in the Market Core

Nestled by the Made in Oregon store and Provisions Market Hall, this not-so-hidden gem feels like a secret garden. Capture reflections, the surrounding bright red flowers in bloom, detail shots or that spontaneous splash. Talk about pure summer energy. 

4. The Neon Light at The Rabbit Hole

Vibrant and packed with flair, The Rabbit Hole’s neon sign is iconic in every season — but especially in summer with a colorful bubble tea in hand. Go classic or lean into those seasonal colors — think strawberry pink, peach or lavender. Either way, it’s going to be delicious!

5. The Iconic Truck or Spirited VW Bus in Market Alley 

Easily recognizable, the bright yellow truck is a beacon in Market Alley. With changing cargo in the truck bed, it tends to capture the imagination of those who stroll by. After a quick snap there, consider walking to the other end of the Alley for a quick photo op with the sky blue VW bus. 

6. Mindy’s Needle Point in the Market Core

Step inside Mindy’s — a whimsical world of color, texture and artistic flair that’s been inspiring locals for 45 years. Known for its vast array of nationally recognized needlepoint canvases, vibrant accessories and more, this boutique is a feast for the eyes. Don’t miss the rainbow wall of embroidery thread — it’s as selfie-worthy as it is stitch-ready.

7. The Mural on Gordon Lofts facing 5th

Vivid, artist-centric and ever-visually interesting, this mural offers a bold, graphic pop to any post. Bonus: not only are there multiple murals to choose from, the scale of each of them make the space a great backdrop for OOTD (outfit of the day) shots.

8. The Dramatic Lobby at The Gordon Hotel

Whether it’s the striking ceiling overflowing in mason jars, the Great Wall that displays a rotating gallery of digital art, the museum vibe of the second floor art display or the Art Bar where creativity is always in fashion, you can capture all of that and more when you visit The Gordon Hotel.

Summer Vibes, City Style

There’s something magnetic about 5th Street Public Market in the summer: the live music echoing through open-air corridors, the scent of espresso, savory dishes, chocolate, wine and more in the air, and the effortless blend of locals and travelers. At Gordon Lofts, it’s all quite literally just outside your door.

When you live here, you don’t just visit the scene — you’re part of it. From impromptu wine tastings to weekend farmers markets and cozy nights under café lights listening to music or watching outdoor movies, summer isn’t a season — it’s your lifestyle.

Ready to Live in the Middle of the Magic?

If you’re looking for a home that feels like a boutique getaway, but lives like a modern sanctuary, Gordon Lofts in Eugene offers move-in ready apartments at the heart of it all. Come for the Market charm, stay for the elevated living.

📍Tour today, stay for the seasons. Schedule a Tour or swing by — we’re right where the photos happen.